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Jimenez Julien, the person behind the tap wall

I build TapListLive, I answer the email address at the bottom of this page, and I am the one who calls a taproom back when a board goes dark on a Saturday.

Why I built a tap list system

The first taproom that let me stand behind the bar for a shift had twenty two lines and a chalk wall that took forty minutes to redo. I was there to watch how a small business actually spends its evening, and what I saw was a manager with a rag in one hand and a phone in the other, trying to remember which two lines had turned over since four o'clock. The website was three weeks behind. The QR code on the table pointed at a PDF from the previous season. Nobody in that room was lazy. They were simply asked to keep the same list current in four places, by hand, during the busiest three hours of the week.

That is the problem I decided to work on. Not inventory, not accounting, not loyalty points. Just the list, and the promise that the list is true on every surface at the same moment. It is a narrow problem, and narrow problems are the only ones a small software company can solve properly. I would rather TapListLive do one thing that a beertender can do with a wet hand than do twelve things that need a manager and a laptop.

I spent the first months of the project riding along with rooms in three states, mostly listening. I learned that the keg change is the anchor moment, and that anything asked of staff outside that moment will not happen. I learned that a board has to be readable from the door, not from three feet away, and that the type sizes designers pick are always too small for a room with forty people in it. I learned that guest taps, cider, cold brew and non alcoholic lines matter more every year, and that software which assumes everything is beer becomes a nuisance by the second season. I learned that most brewery websites are run by whoever set them up, and that person moved on two years ago.

So the product got shaped around those facts. The change screen is one column of big numbers because a phone gets used one handed near a cooler door. Confirmation is a press and hold because pockets press buttons. Devices sign in to the room instead of to a person, because staff turn over and nobody wants to type a password before a shift. Screens hold the last good list when the internet drops, because breweries live in old buildings with bad wiring. Every one of those decisions came from a room, not from a whiteboard.

What I am accountable for is simple and I will state it plainly. The boards stay up. The list on a screen matches the list in the account. The prices on this site are the prices you pay, with no setup fee and no per screen charge added later. When I make a mistake, I say so in writing and I fix it before I ship anything new. If a taproom decides TapListLive is not worth twenty nine dollars a month, they cancel in one click and take their cellar library with them as a CSV file. I would rather lose a customer cleanly than keep one by making the exit hard.

Experience and expertise

I have been building and shipping web software for more than a decade, most of it for small operators rather than enterprises: the kind of business where the owner is also the person restocking the cooler. That work taught me how to write software that survives contact with a busy floor, and how to say no to features that only look good in a demo.

  • Founder of MLJ, SASU, the company that publishes TapListLive and supports it directly.
  • Hundreds of hours of ride alongs and shift observation in taprooms, brewpubs and production breweries with tap walls from four lines to sixty.
  • Hands on with the working vocabulary of the trade: half barrels and sixtels, keg couplers, foam on a warm line, batch numbers, glassware by style, guest tap rotation and pour cost.
  • Front end and back end engineering, including real time data delivery to screens on unreliable networks, and accessible interfaces that hold up in dim rooms.
  • Direct responsibility for support, so the person who wrote the code is the person who reads the complaint.

How this product is built and maintained

TapListLive ships small and often. Changes go out in short releases with written notes, and anything that touches the board rendering is tested against a wall of real screen sizes first, from a 32 inch monitor above a service window to a 75 inch panel across a room. I keep a standing rule that no release may make an existing board slower to read, and I hold myself to it even when a new feature would be easier the other way.

Everything published on this website follows the same editorial standard. Numbers quoted on the home page come from accounts running the product, not from projections, and they are refreshed when the underlying figure moves. Testimonials are given by named people at named businesses who agreed to be quoted, and nothing is edited beyond trimming length. When a claim cannot be backed by something I can show a customer, it does not go on the page. Pricing is the same for every brewery, published in full, with no hidden tiers negotiated in private.

Support runs on plain email. A message sent to the address below reaches me, and the first reply comes from me, usually within one business day and often sooner. Bugs that keep a board from displaying are treated as urgent and worked on the same day, whatever day that is. Feature requests go into a public facing roadmap conversation with the operators who asked for them, so the people running walls have a say in the order things get built.

Published articles

Everything I have written for The Tap Wall, the TapListLive magazine for taproom and brewpub crews, is listed here with its publication date.

Contact the author

If you want to ask about the product, challenge a number on this site, or tell me that something in the interface is wrong for the way your room works, write to jimenezjulien42@gmail.com. Tell me your tap count and I will answer with something specific. You can also reach me on any of the profiles listed beside this text, and everything published here is issued by MLJ, SASU, whose full company details are on the legal notice page.

If you would rather see the product than read about it, the fastest route is the short form on the home page: request a demo and describe your wall in one sentence.

Jimenez Julien writes, builds and supports TapListLive from MLJ, SASU. Page last reviewed on March 2, 2026.